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Setting New Standards in the Wholesale Jewelry Market

  • Client name

    Sliver Palace INC.

  • Website

    www.silverpalace.com

  • Address

    640 S Hill St. Suite 365 & M28
    Los Angeles, CA 90014

A refined jeweler and businessman, Armen had ambitions and a vision when he founded Silver Palace Inc. more than 20 years ago. Everyone in the LA Jewelry District knows him as one of the most successful and honest people in the industry. Over the years he built a flourishing empire, which was founded on the most basic principles. Quality, adaptability, and consistency – you can see it for yourself in his numerous showrooms on the website. Silver Palace was, and remained, a fresh breath in the entire wholesale industry. 925 Sterling Silver, 14k Gold, Stainless Steel, all of the highest quality, and at the fairest cost that a product can have, confirmed by immaculate customer records.

Today, the digital presence of a business determines its success. It is said that the game always stays the same, only the rules change. We in Waves Agency can attest to that, having provided all the advantages and benefits of the premium, modern business strategy and marketing to our clients worldwide. On the other hand, Silver Palace found itself struggling in the online sales department. And while Armen and his team tried many strategies, it was to no avail. The competitors made more and more sales, were getting higher online outreach, and Silver Palace was left trailing far behind. Some things had to change, and eventually, the awaited solution came, right when it was needed the most.

Content Marketing & Strategy

Paid Media

Customer Retention & Retargeting

Improvement ROAS

Number of orders +340%

Decrease in CPC

How it all began

Accidents don’t happen – or do they? Be that as it may, some things are just meant to be. We bumped into Armen in the jewelry district building when things were turning sour for our future client, and we made him intrigued by our suggestions and ideas. The offer was simple. We would provide the digital advertising and engagement necessary to launch the company to the industrial frontline. At first, he was skeptical, since Waves Agency never had a client in the wholesale industry, but our monumental success in retail allowed him to proceed with little to no concern. With a firm handshake, the deal was sealed, and we began what we do best – launching our clients to greatness through meticulous strategic planning, and decisive marketing engagement.

Returning Silver Palace to its full glory

Waves Agency’s primary goal was to establish a completely new strategy to work with Silver Palace since it was our first step in the wholesale market. With our trademark
diligence, strategy planning and content marketing were meticulously prepared to start with a shout. We planned to invest the bulk of our capital in heavy Google and Facebook advertising, with complete SEO revamping and website optimization. Our operating budget equaled $15,000 – and we were determined to make every penny count. The asset with the most value to us was, by far, the company’s wide arrangement of all kinds of products.That, combined with the fact that Silver Palace is one of the most reputable wholesale businesses in the industry, made the success inevitable.

We worked day and night to cover every angle and every corner of the project. Waves Agency once again proved that its staff is one of the most elite in the marketing
sector. Armen was cautiously optimistic, but everyone believed in the positive outcome.After taking some time to prepare, our machine was ready to start.

The final outcome

Everything was set – our campaign began. And it did so in style. The results were seen immediately, surpassing even the wildest expectations. Our precise budget planning and
clean customer retention ensured that the process went as smoothly as it’s possible.Funds allocated for advertising on Google and Facebook were fully paid off, which left
every Silver Palace executive more than satisfied. Four months after the start of the campaign, over $150,000 was added to online sales. It meant that our client got an
insanely high %1000 profit from this deal, which could very possibly be the definition of a perfect outcome. This had a huge influence on the Waves Agency itself because this project cemented our place as one of the best in the digital marketing industry. We cleanly passed one of our biggest tests since the beginning, and we were proud and happy to do so. Silver Palace established its place as an industrial giant once again, and for us, the new doors were opening, full of new challenges and opportunities.

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